How custom jewelry is made

From a first idea
to a piece you'll keep forever.

Every commission is a collaboration. Here's exactly what to expect — no surprises, no pressure, at every step.

A 3D render of a polished ring spelling AZOIR in block letters on a curb-chain band
01

Style exploration

It begins with a conversation. Tell us the occasion, the person, a stone you love, or simply a feeling. Meet us in person in New York, or by video from anywhere. We listen first — there are no templates and no pressure to decide.

02

Three concepts, then 3D

Our designers develop three distinct concepts, then bring your favorite to life in a professional CAD render. You'll see it from every angle, at true scale, long before any metal is touched — so you can fall in love with it first.

Wireframe 3D CAD model of an emerald-cut solitaire ring
03

Details, perfected

Refine the metal, the setting, the finish, the stones — up to two rounds of revisions, plus a production feasibility review. Nothing moves forward until every detail is exactly as you want it, and you approve the final design.

Close-up 3D render of the polished AZOIR ring: block letters set on a curb-chain band
04

Crafted & delivered

Cast, set by hand, and finished in New York by experienced artisans. Your piece arrives insured, in our signature Azoir packaging, with its own certificate — ready for the moment it was made for.

Materials

Metals & stones we work with.

We work in sterling silver, 10–24K gold in yellow, white and rose, and platinum — set with lab-grown or natural diamonds and colored gemstones, every stone approved by you before it's set.

Sterling silver10–24K goldPlatinum Natural diamondsLab-grown diamondsColored gemstones
Read the materials guide →
Our promise

Peace of mind, guaranteed.

Happiness guarantee

If your piece isn't everything you imagined, we'll make it right.

Ethically sourced

Conflict-free diamonds and responsibly sourced gemstones and metals.

Design consultation

A $60 design fee starts a one-to-one conversation with a designer, and it's credited toward your final price. No pressure.

Ready when you are

Start with a conversation.

Tell us what you're imagining. A designer will reply within one business day.

Begin a commission